Instagram is a digital platform for sharing photos and videos, it is generally popular among youths. Instagram has more than one billion users and 500 million daily users. Along with that huge number of users, there are more than 25 million businesses using Instagram for social media campaigns. There are at least 200 million daily users on Instagram who visit business pages at least once a day.
Among all the social media platforms present on the internet Instagram has higher conversion and engagement rates that’s also the reason why businesses are choosing it.
Here are some things to be done to utilize Instagram for your business.
Create an Instagram Business account
Instagram provides an option for every account to declare it as a business account. Here, you can choose your business category and start posting your business posts. Just in case if you already have a personal account with a brand featured post then you can change your personal account to a business account by going through settings.
Ways to set up an Instagram business account.
1. Download the Instagram app for your device from respective app stores.
2. Open the app and tap Sign Up.
3. Enter your email address and tap Next. If you want to connect your Instagram business account to your Facebook Business Page or tap Log in with Facebook.
4. Choose your username and password and fill in your profile information.
5. Tap Done.
6. You now have a personal Instagram account that’s ready to convert to a business account as well for that you should go to your setting and choose the option, switch to a business account.
Define your target audience.
For every business to do well on the internet they need to know who they are targeting. Every brand has its own audience which differs from each other. Some businesses may be targeting younger audiences while some may be targeting different age groups, some might be targeting male or female and also there are many audiences based on locations. Before launching your initial post, you should first define your audience and start posting based on your targeted groups.
Optimize your profile.
Profile optimization is a must when it comes to digital marketing in social media. When a potential customer visits your page, he/she should be able to get an overall idea of what you are. This optimization of your profile is essential. For optimization, you can simply change your Instagram profile pic that attracts your audience. Along with that, you should even update your Instagram bio so that people can go through it and understand your business. Using some hashtags in the bio is also recommended.
Create quality contents
Instagram is a platform for sharing photos and videos people see all of your business information through photos and videos. When it comes to making content for your Instagram page you should be taking care of the quality of images that are being uploaded, avoid copyright claims, and try to provide information in a simple and images with less text. This will help you to attract customers with quality content.
Also, while posting on Instagram you should be careful about Instagram policies and try your best to avoid violating those policies.
Be active and interact with your customers
Building interaction with customers is essential for business. Customer loyalty is the greatest achievement a business can get. For this, you should be actively posting on your Instagram and keep on interacting with your customers. You might get many comments in your posts and get messages from clients so try your best to interact with them and address their queries.
These are the initial guideline for using Instagram for your business. The key for every social media marketing is reaching to your potential customers and interacting with them.