Auto24: Building Africa’s Used Car Marketplace for Success

Project Scope

We were tasked to create a portal for all of Africa’s vehicle marketplaces. The goal was to create a modern, user-friendly interface of Auto24 that would streamline the vehicle buying and selling process, increase user engagement, and ultimately drive business growth.


About Auto24

Auto24 is a leading online marketplace for buying and selling cars and other vehicles. Auto24 provides a range of services to help users buy and sell vehicles, including financing options, insurance services, and vehicle inspection reports. The platform’s user-friendly interface and extensive search filters make it easy for users to find the perfect vehicle or reach a large audience of potential buyers. Additionally, with a growing user base, Auto24 sought to enhance its digital presence and improve user experience across its website and mobile app.

Design Process of Auto24

Research and Analysis:

Conducted user surveys, and competitor analysis, and studied industry trends to understand user preferences and pain points.

Information Architecture:

Redesigned the website’s structure to streamline navigation, categorize cars effectively, and simplify the search process.

Wireframing and Prototyping:

Created wireframes and prototypes to visualize the new layout, user flow, and interaction design.

Visual Design of Auto24:

Developed a clean, modern design with a focus on high-quality images, easy-to-read typography, and a vibrant color scheme to enhance visual appeal.

Mobile Optimization:

Ensured the website was responsive and optimized for various screen sizes, with a mobile-first approach to cater to the growing mobile user base.

Testing and Iteration:

Conducted usability tests with real users to gather feedback and make iterative improvements to the design.

Challenges Faced

  • Balancing aesthetics with functionality to create a visually appealing yet user-friendly design.
  • Ensuring cross-browser compatibility and responsiveness for a seamless experience across devices.
  • Integrating advanced search filters and sorting options without overwhelming users with choices.

Solutions Implemented on Auto24

  • Implemented a clean and intuitive interface with easy-to-understand navigation menus and prominent search functionality.
  • Utilized high-quality images and engaging visuals to showcase cars and attract users’ attention.
  • Integrated a user-friendly advanced search feature with filters for make, model, price range, and more, further, simplifying the car search process.


  • Increased user engagement and time spent on the website of Auto24 by 30%.
  • Conversion rates improved by 20% due to a more user-friendly design.
  • Additionally, the redesign helped improve the brand’s credibility and trust among users.

The designed Auto24 website and mobile app were met with overwhelmingly positive feedback from users, hence, leading to a significant increase in user engagement and transactions. The modern design and enhanced functionality helped Auto24 establish itself as the go-to automotive marketplace throughout Africa, further, driving substantial business growth and revenue.

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