Asia’s marketplace industry is experiencing explosive growth. Statista has reported that the e-commerce market in Asia is projected to reach $2.1 trillion by the end of 2025, with platforms like Shopee, Tokopedia, and Lazada leading the way.
But behind this rapid expansion lies a challenge to scale development teams fast enough to meet growing demands.
Hiring in-house developers takes time, effort, and significant costs. DevSkiller found that technical hiring can take up to 49 days on average, delaying product launches and innovation.
That’s why team augmentation for marketplace development has become a go-to strategy for businesses looking to scale without the typical hiring bottlenecks.
In this blog, we’ll discuss the benefits of integrating external developers for Asia’s marketplace development, and how to choose the right team augmentation vendor for your business.
Understanding Team Augmentation in the Asian Marketplace Development
Team augmentation is a flexible model that allows businesses to add experienced developers, designers, or engineers to their in-house team. Instead of hiring full-time employees, companies can scale their teams on demand with the right talent without long recruitment processes.
The demand for AI, blockchain, and cloud computing experts is growing, but finding top talent locally can be tough. Moreover, building a successful online marketplace in Asia requires staying competitive.
Therefore, team augmentation helps companies quickly fill skill gaps, reduce costs, and speed up product launches. This approach also ensures faster development and better scalability for online marketplace platforms.
Key Benefits for Marketplaces Opting for Team Augmentation
Team augmentation helps businesses to expand their online marketplace without the delays and costs of traditional hiring. It facilitates evolving customer demands and the need for skilled developers.
Here’s why more online marketplaces in Asia are embracing the staff augmentation model.
1. Faster Time-to-Market
Speed is crucial in the competitive Asian e-commerce space. Companies like Shopee and Lazada regularly update their platforms to improve user experience.
Hiring full-time developers can delay the process. Therefore, these top marketplaces benefit from augmenting skilled professionals in weeks, ensuring faster feature rollouts.
2. Cost-Effective Scaling
Hiring an in-house team means salaries, benefits, and infrastructure costs. A McKinsey report states that outsourcing can reduce operational expenses by up to 30%.
You can scale your team up or down based on project needs, avoiding unnecessary overhead.
3. Access to Specialized Talent
Asia’s digital landscape demands experts in AI, blockchain, and cloud computing. IT team augmentation providers can connect you with experienced specialists who may be hard to find locally.
For instance, Tokopedia is outsourcing its customer service, and partnering with PubMatic, a sell-side platform to boost its audience reach and drive user engagement.
4. Focus on Core Business Growth
Managing an in-house tech team can divert attention from business strategy. By augmenting your team, you free up resources to focus on marketing, customer acquisition, and partnerships, ensuring sustained marketplace growth.
5. Seamless Integration with Your Team
Unlike traditional outsourcing, where projects are fully handed over, team augmentation allows external experts to work alongside your in-house team.
The onboarding process of an augmented team ensures better alignment with your business goals and smoother collaboration.
Growing Demand to Hire Marketplace Developers in Asia
The e-commerce boom in Asia e-commerce has skyrocketed demand for skilled marketplace developers. Building a marketplace in Asia comes with its own set of challenges, including scaling fast, managing costs, and keeping up with evolving tech demands.
Instead of struggling with long hiring cycles, companies are tapping into marketplace IT staffing in Asia to scale their teams with specialized talent.
This approach isn’t just about hiring extra hands, but it’s about bringing in experts who can hit the ground running.
Whether you’re launching a new platform or scaling an existing one, the marketplace team workforce solutions offer the flexibility and expertise exactly when they need it.
As discussed earlier, there are several perks of integrating remote tech talent. However, to make team augmentation work for you, there are a few key things to keep in mind.
How to Implement Team Augmentation for Your Marketplace Development
The success of team augmentation depends on how well you integrate new members and address cultural and technical challenges. Here’s the strategy to implement team augmentation in the right way.
Cultural Compatibility and Communication
Asia’s talent pool is vast, but cultural differences can impact collaboration. When choosing a partner, prioritize cultural fit.
Look for teams that align with your work standards, communication style, and company values. As a team augmentation service provider, Asterdio values establishing clear communication channels, holding regular check-ins, and using collaboration tools like Slack or Zoom.
Moreover, our team follows an agile methodology, ensuring quick adaptation to your company culture and smoother teamwork.
Technical Skills and Expertise
Clearly define the technical skills your project requires. Accessing the technical skills and expertise of the potential candidates to integrate your in-house team can be challenging. So, we provide you with pre-vetted developers who’ve passed rigorous technical interviews.
From coding skills to expertise in payment gateways and multi-vendor systems, we ensure they’re ready to integrate seamlessly into your team and contribute from day one.
Focus on Seamless Integration
For successful team augmentation, clear expectations and smooth onboarding are key. Asterdio helps to simplify this process by ensuring our developers blend effortlessly into your team.
We provide a structured onboarding process, that fosters strong collaboration from day one. Moreover, since most of our developers are experienced in Asian work culture, our team can quickly adapt to your workflows.
Measuring Success with KPIs
To evaluate the effectiveness of the team augmentation approach for your project, track key performance indicators (KPIs) like project deadlines, client satisfaction, and cost efficiency.
We make this process easy by providing regular performance reports and feedback loops. We are committed to continuous improvement, ensuring prompt address of any challenges and evolving with your business needs.
By focusing on cultural alignment, technical expertise, and seamless integration, you can build a high-performing team that drives your marketplace to success in Asia’s competitive e-commerce landscape.
Case Studies: Successful Team Augmentation in Asia
Numerous companies across various industries have effectively implemented team augmentation strategies in Asia, reaping significant rewards.
Their experiences provide valuable lessons and inspiration for businesses looking to embrace this model and drive success. Here are two case studies of how team augmentation can cost-effectively scale your marketplace.
Case Study 1: Tokopedia’s Marketplace Scaling Journey
Tokopedia, Indonesia’s largest e-commerce platform, needed to scale its backend infrastructure, enhance search functionality, and integrate new payment options.
To achieve this, they partnered with Google Cloud Engineers to optimize system performance and ensure seamless scalability. As a result, Tokopedia improved load handling and enabled faster technology rollouts.
Hence, by tapping into external expertise, the e-commerce platform successfully strengthened its platform to support growing demand.
Case Study 2: Carousell’s Mobile Marketplace Enhancement
Carousell, Southeast Asia’s classified marketplace, needed to improve its mobile app performance and user experience to retain its growing user base. However, it lacked in-house expertise in mobile optimization and AI-driven personalization.
They partnered with Clevertap, they implemented push notifications, advanced analytics, and real-time recommendations for personalized user experience.
Hence, by integrating external expertise, Carousell was able to increase mobile app engagement by 30% and seller activity also grew due to the streamlined listing process.
Case Study 3: Auto24’s Marketplace Transformation
Auto24, an online marketplace for used cars in Africa, aimed to enhance its digital presence by improving user experience, streamlining vehicle searches, and boosting engagement.
Auto24 partnered with Asterdio to revamp Auto24’s platform by implementing a user-friendly interface, optimizing mobile performance, and integrating advanced search filters. The redesign improved navigation and visual appeal, ensuring seamless functionality.
It resulted in a 30% increment in user engagement and strengthened Auto24’s credibility as Africa’s premier automotive marketplace.
Team Augmentation Service for Asia’s Marketplace Platform with Asterdio
At Asterdio, we provide expert team augmentation services tailored to Asia’s dynamic e-commerce landscape. Our agile methodology and deep industry expertise enable a seamless collaboration with your teams to build high-impact marketplace solutions efficiently.
Backed by Emerging Classified Ventures (ECV), we specialize in backend, frontend, full-stack development, AI/ML, and UX/UI design, helping businesses stay competitive.
Moreover, our flexible engagement model allows experts to seamlessly integrate into your team, boosting development and driving innovation.
Ready to Scale Your Marketplace?
Whether you’re launching a new marketplace or scaling your existing marketplace, Asterdio provides pre-vetted talent that seamlessly integrates with your in-house team. Our experts bring the technical skills, cultural understanding, and marketplace-specific expertise to drive your platform’s success.
Now, you don’t have to let talent gaps slow your project down. Partnering with us can help you build a high-performing team that delivers results.
Frequently Asked Questions
What is the difference between team augmentation and outsourcing?
Team augmentation means adding outside talent to your current team. This gives you more control over how you manage projects and how the team works together. Outsourcing is different. It usually means handing over complete projects or tasks to another company. Traditional hiring looks for full-time workers, but team augmentation gives you the flexibility to meet short-term needs. It helps you reach your strategic goals that match the value of the service.
How long does it typically take to augment a team?
The timeline for augmenting your team depends on project complexity and talent availability. However, Asterdio’s streamlined recruitment process ensures you can onboard pre-vetted professionals in just a few weeks.
Our focus on specialized talent matching and seamless integration minimizes delays, so you can start scaling your marketplace platform quickly.
Can team augmentation help in scaling businesses quickly?
Absolutely. Team augmentation is a proven strategy for rapid business growth. With Asterdio, you gain instant access to top-tier developers, AI/ML experts, and UX/UI designers who understand the unique challenges of marketplace platforms in Asia. This approach eliminates the lengthy traditional hiring process, enabling you to scale efficiently and stay agile in a competitive market.
